Custom CRM Software
Leads, follow-ups and quotations around how your sales team really sells
Off-the-shelf CRMs are built for a generic sales process and priced per seat. Many Indian sales teams sell over WhatsApp and phone, get leads from marketplaces, and need quotations in their own format. We build CRM around your lead sources and the follow-up discipline your team actually needs.
This is software we build for you, not an off-the-shelf product. You get a written scope and range before any commitment.
The problems this solves
Leads are lost between sources
Website, marketplace, ads and phone enquiries land in different places and some are never followed up.
Follow-ups depend on memory
Without reminders tied to the deal, leads go cold because nobody called back.
Per-seat pricing punishes growth
Every new salesperson raises the subscription bill.
What a typical build covers
A starting point, not a fixed package. We agree the exact scope with you, and usually build the most valuable parts first.
Lead capture
Website forms, ad leads, marketplaces and calls into one queue, source retained.
Pipeline
Stage-based pipeline with ageing alerts, usable on a phone.
WhatsApp & calling
Click-to-call with logging and WhatsApp messages from the lead record.
Follow-up automation
Reminders and sequences triggered by stage or inactivity.
Quotations
Quotations from your product list, with approval on discounts.
Assignment
Routing by territory, product or round-robin.
Reporting
Source-to-sale conversion, rep performance and loss reasons.
What drives timeline and cost
- Lead sources to integrate (marketplaces, ad platforms, telephony)
- WhatsApp Business API setup
- Integration with your ERP or accounting system
- Mobile app for field sales, including offline use
Who this is for
- B2B sales teams of 5 to 200 people
- Businesses getting leads from marketplaces and ads
- Teams that sell mostly over WhatsApp and phone
How a build works
- 01
Discovery call
30 minutes on your process and what hurts most.
- 02
Written scope
Modules, assumptions, exclusions and a range.
- 03
Build in phases
The most valuable part first, reviewed with you as it is built.
- 04
Go live and support
Training, data migration and support terms agreed up front.
Frequently asked
Can it pull leads from IndiaMART, JustDial or ad platforms?
Where the source offers an API or export, usually yes. We confirm each source during discovery before quoting.
Have you built this exact system before?
Ask us on the first call and we will answer specifically: what we have built that is close, and what would be new for your project. We would rather you hear that before signing than discover it halfway through.
How long does a build take, and what does it cost?
It depends on the scope drivers listed on this page. After a short discovery call we give you a written range with the assumptions behind it, and narrow it as requirements firm up.
Who owns the code?
Ownership and handover terms are set out in writing in your proposal before any work starts, so you know exactly what you receive at the end.
Tell us how your business runs
A 30-minute call is enough to tell you whether a custom build makes sense, roughly what it involves, and whether something off the shelf would do.