Cookie Policy
The complete list, and a one-click opt-out in the footer.
Last updated
Strictly necessary
These make the site work and carry no identifier.
| Name | Purpose | Duration |
|---|---|---|
| orus:utm (session storage) | Remembers which campaign brought you, for enquiry attribution | Session only |
| orus:analytics-optout (local storage) | Remembers that you opted out of analytics | Until you clear it |
Analytics and session recording
We use Google Analytics 4 and Microsoft Clarity to see how the site is used and where it confuses people. Analytics uses IP anonymisation with Google signals switched off. Clarity masks what you type into forms, and neither tool is used to identify you.
When we advertise on Google, Google Ads conversion measurement may record that an enquiry came from an ad.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics 4 (_ga, _ga_*) | Which pages are read and where people leave | Up to 14 months |
| Google Tag Manager / Google Ads | Loads tags; measures enquiries from ads | Up to 90 days (Ads) |
| Microsoft Clarity (_clck, _clsk) | Session recordings, heatmaps, dead and rage clicks | Up to 12 months |
Opting out
Use 'Opt out of analytics' in the footer to switch analytics and session recording off for your browser. It takes effect immediately and you can switch it back on the same way.
You can also block or delete cookies in your browser settings.