How we structure Next.js marketing sites in 2026
The folder layout, rendering strategy, and Sanity CMS wiring we reuse on every agency project — engineered for speed, scalability, and editor delight.
Alex Rivera
Lead Architect at ORUS Studio
Building high-converting marketing sites requires balancing developer velocity with content team autonomy. Over the past year at ORUS Studio, we refined a modular Next.js App Router pattern backed by headless Sanity CMS that delivers 100/100 Lighthouse scores while giving non-technical admins complete creative freedom.
1. Key Architectural Principles
When starting a fresh agency codebase, we adhere strictly to three foundational rules:
2. Step-by-Step Implementation Workflow
“By combining Next.js static generation with Sanity Portable Text, our editorial workflow speed increased by 3x without introducing build bloat.”
3. Hyperlinks and Navigation
You can seamlessly embed inline links directly within paragraph text. For instance, check out our Software Templates Catalog or explore our Agency Offerings to see live implementations.
